INDIA INTERNATIONAL JEWELRY WEEK 2013One fashion event eminently worth mentioning took place recently, The India International Jewelry Week 2013. IIJW is an initiative to showcase India's finest in jewelry, be it design, innovation, technology and quality supported by top of the line craftsmanship, to customers around the globe. The selection of several designers were showcased, notable among them Archana Kochhar, Monica Kapoor & Rosily Paul. Gitanjali Group, one of the world’s largest branded jewelry manufacturers and retailers with a US$ 2.5 billion turnover, launched a new collection, “Shuddhi Jewels”, to complement their existing brands like Gili, Nakshatra, Asmi, D’damas, Sangini and Diya. The collection was presented featuring the four elements Earth, Water, Air and Fire to showcase the different segments of the jewelry. Shriya Saran, Archana Kocchar, Ankita Shorey walking for Gitanjali Aum Monica Kapoor presented her fabulous collection christened “Anupam”, woven around great craftsmanship,and inspired by the natural floral motifslike carved leaves and peacock patterns, which were merged creatively with pastel stones in shades of pink, white and yellow. Monica has worked around a variety of gems and jewels like Kundan and pearls for a very unconventional line of ornaments. Creating contemporary designs but with a new age Avant Garde touch, the collection “Layers”, presented by Rosily Paul was an exquisite expression of style and beauty, and the gem she focused upon was the beautiful “Amber”. With the concept “Layers and Amber” Rosily has dreamt up some amazing designs aimed at 21st century femmes. A literally glittering event promoted and organized by the The Gems & Jewelry Export Promotion Council of India, an apex industry body with over 5,500 members operating under the supervision of the Ministry of Commerce & Industry, Government of India, the show was presented in association with PC Jewellers, co-sponsored by Gitanjali and powered by the International Gemological Institute.