The Gulf Business Card Directory, a unique product of Doha-based advertising and event Management Company ‘Mediaplus,’ was released at a glittering function held at Muscat. Suroor Rahman, the MD of TOPAD Advertising, released the directory by handing over a copy to Mustafa Keethadath, the director of Kerala-based ‘Happy Homes.’ Addressing a packed crowd at the ceremony, Mediaplus CEO Amanulla Vadakkangara explained the idea of the business card directory and observed that it was effective and useful in connecting people on a large scale. The Gulf Business Card Directory has become one of the most sought after tool for developing intra-gulf businesses especially in the SME sector. The whole directory is available online at www.gbcdonline.com. A mobile application launched earlier this year has increased the scope of this publication. The directory facilitates the business community to interact among themselves for concluding mutually rewarding deals, and contains the business cards of both individuals and establishments that can be a ready reference of all leading business concerns in the region.