The celebrated ‘Hot Seat’ of Kaun Banega Crorepati will now travel across the length and breadth of the country giving the common man an opportunity to experience the magic of the game right in their city. The ‘Hot Seat Aapke Shehar’ van was unveiled by the Big B as part of the promotional activity for KBC 2013 in Mumbai. This promotional van will travel to 12 cities across India via Surat, Ahmedabad, Jaipur, Ludhiana, Meerut, Lucknow, Varanasi, Patna, Kolkata, Nagpur, Indore and finally reach Nashik. Each city will see some KBC activity for 3 days, culminating in an event where few lucky participants from the cities will get an opportunity of a simulated experience of sitting on the “Hot Seat” and answering questions asked by Mr. Bachchan from a recorded video. The lucky winners will also stand a chance to win attractive prizes. A special message board will travel in the van across these cities inviting people to write down their individual ‘seekh’ in life or for this season of KBC. Speaking on this occasion, Gaurav Seth, Senior Vice-President & Marketing Head of SET said, “Hot Seat Aapke Shehar” is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to experience the magic of KBC first hand. We are confident that the audiences will receive the show with the same amount of enthusiasm as in previous years.”
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