Tata Motors, India’s home-grown automaker, is pinning high hopes from its new, freshin- design breed of cars with new-age technologies that it is introducing aft er a launchhaitusof four years, to revive it’s fl agging fortunes in the Indian domestic market. The two cars TML is betting big on are the Zest and the Bolt. Profi tability of the Tata Motors domestic unit, especially its passenger car division, will depend on the success the newly launched Zest sedan and the forthcoming Bolt hatchback will be able to notch up. “If TML sells at least 15,000 units a month of the Zest and the Bolt combined, its market share will rise to 10% and recharge the standing of its car business,” according to Moody’s VP & Senior Credit Offi cer Alan Greene. “Such sales fi gures would be a phenomenal turnaround for the company,” he added. Th e compact Zest sedan competes with other established brands like Maruti D’zire, Honda Amaze and Hyundai Xcent, and the Bolt hatchback is due for launch end of this year. Frankly, it is JLR that is today helping Tata retain it’s current high credit rating level. Strong JLR sales has helped boost the company’s overall margins by a massive 550 bps to 20.3 per cent from 15.8 per cent a year ago, while margins at the domestic operations fell to minus 2.8 per cent from 2.3 per cent.

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