Struggling handset-maker BlackBerry said it will offer its Z10 handset for INR 29,990, slashing the price by about INR 13,500 or 31%, as a limited period offer ahead of upcoming festive season. The handset was launched in January and was available for INR 43,490. It was retailing for about INR 30,000 on e-commerce sites. ‘In keeping with the festive season kicking off, we are making a limited period festive offer. Customers can now purchase the BlackBerry Z10 smartphone at just INR 29,990. This lucrative scheme will help the brand to reach out to more,’ BlackBerry said.

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