BlackBerry no longer owns the fast-paced, innovative smartphone world but the company, whose email-on-your-hip devices once revolutionized the industry, now aims to run it. The change in focus was hard to miss at the company’s well-attended annual conference in Florida, even as news of a new smartphone model and its plans to offer the popular BlackBerry Messaging (BBM) instant message service on other platforms grabbed the headlines.
The company, whose BlackBerry Enterprise Service (BES) offering has long allowed customers to manage Black- Berry devices within corporate or government networks, is now extending that feature to let customers manage non- BlackBerry devices. It is also providing security for data regardless of what devices the customers use.

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