Tata Motors is working on a new smallproduct is expected to consume 1,50,000car to take on bestseller brands such as units a year as per the RFQs fl oated by the Maruti Celerio and Ford’s new Figothe company in the market. Th e comto help it regain some lostpany is looking at theturf. The all new car, vast potential as its cur-code badged Kite is being rent models like Indica planned for a late 2015 cannot serve the small launch and would be car market and Nano rolled out from its Sanand has not achieved the de-plant in Gujarat. Accord- sired results. Kite would ing to sources in the auto be placed in betweenindustry, Kite being de-the Nano and the Indiveloped under its MY15 ca, a person closed toprogramme would helpTata Motors position it as a high volumeproduct in the compact car segment,which forms more than 30% of the total passenger cars sales in India. Sources said that out of the installed capacity of2,50,000 cars a year at Sanand, this the development project said. Kite will be Tata Motors’ second tall-boy design, after the Nano. Th e company refused to share any detailson the MY15 programme. “We do notcomment on future products,” thecompany spokesperson said.
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