The Indian Union Government has signed a memorandum of understanding (MoU) with Amar Chitra Katha to publish and distribute comic book on Swachh Bharat Mission The MoU was signed between Amar Chitra Katha and the Union Ministry of Urban Development (MoUD) to focus on Swachh Bharat Mission. The MoU was signed 31, August, 2016 between Amar Chitra Katha and the Union Ministry of Urban Development (MoUD) to focus on Swachh Bharat Mission.

Under this MoU, Amar Chitra Katha will publish 32-pages comic book carrying messages pertaining to sanitation and solid waste components of Swachh Bharat Mission. It will comprise a series of inspirational stories from the Swachh Bharat mission, cleanliness rankings of cities, public figures, environmental impact and ambassadors, also including the environmental impact. It will also contain stories of individuals and organizations that can inspire children to the concept of Swachhata. Besides, it will also have an interactive workbook of tips and tricks to assist children to clean their own areas.

The comic book will be made available in both English and Hindi. It will also include a section about how to organize community cleanliness drives. The MoUD will distribute the books through national school boards such as the CBSE, Kendriya Vidyalaya and Navodaya Vidyalaya.

Amar Chitra Katha publishes over 400 comics in 20 languages. It was founded in 1967. Its comic books mainly highlight Indian stories including epics, mythology, history, literature and folktales. So far, Amar Chitra Katha has sold over 100 million copies.

The  Swachh Bharat Mission, considered as the pet project of the present NDA Government led by Prime Minister Narendra Modi. It was launched in October 2014 with the aim to make India clean and open defecation-free in 2020. It is also considered as India’s biggest ever cleanliness drive, with around 3 million government employees and school and college students of India participated in this event, covering 4,041 statutory cities and towns.

by Ashwani Srivastva

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