L’Oréal Paris launched its new haircare range, that has been crafted for Indians by the L’Oréal’s Research & Innovation Labs in India. Katrina Kaif is their new brand ambassador for this range. Manasi Guha, GM, L’Oréal Paris says, “Katrina beautifully embodies the qualities that represent our brand, and is one of the most successful actresses in the Indian film industry today who has created an impact like no other. As the new L’Oréal Ambassador, Katrina joins Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the fourth Indian face of the brand.” Katrina says, “I’m honored to be a part of the L’Oréal Paris family; it’s been a brand that I have always admired for its glamour and powerful message of ‘Because you’re worth it’. The stunning women that represent the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. And I’m now looking forward to creating some fresh global beauty trends.” Katrina, who has received multiple award nominations for the variety of roles she has portrayed, been a part of several successful films like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan, and Dhoom 3.