SG Worldwide Inc, the importers of Rampur Indian Single Malt Whiskey was established after gaining much experience in the liquor industry. Based in Edison, SG Worldwide imports wine and spirits from India. Originally from a small town Rampur, in Uttar Pradesh, India, the whisky was catering for Indians and its neighboring liquor clientele, this fast growing premium liquor importer has set its sights on being an international exporter and distributor of all kinds of liquor in the US and other parts of the globe. The products are produced at Radico in India, the seventh biggest distillery in the world, and then are distributed to more than 60 countries.
The company boasts of its various national and international distributors and branches. Recently, the company has announced that Southern Glazer’s Wine & Spirits (Southern Glazer’s), North America’s largest distributor of wines and spirits, has become their distribution partner in 20 States in addition to 25 States that SG Worldwide already conducts business in the US.
The company aims that before the end of 2019, its products will be distributed in over 45 states in the US along with Alaska/Hawaii. According to Bobby Garg, President and CEO of SG Worldwide Inc., “World whiskies are still in a nascent stage, but there’s some healthy competition as more brands are introduced….we are excited to see Rampur Indian Single Malt Whiskey grow in the United States. The powerful outreach that Southern Glazer’s has in their markets will help elevate Indian brand and bring brand awareness. We are proud of the product!”; also adding that “It has been a great start getting Rampur Whiskey distribution in the U.S., but having Southern Glazer’s as our distributor in key states will definitely increase sales and brand awareness”. The company has a credible presence with premium outlets like Costco and Total Wine and plans to launch new Rampur expressions in the future.
“Though there has been great, traditional whisky producers offering fantastic products for decades, it’s only in the last few years that the rest of the world took notice of these brands,” the CEO says, adding that emerging brands such as Rampur are challenging the long dominance of Scotch, Bourbon, and Canadian whiskies on the U.S. market. “This is true globalization!”